Resurrect the revenue
your business
already paid for.
LeadLazarus finds the leads you already paid to acquire — missed calls, unanswered quote requests, cold CRM contacts, web-form drop-offs — and runs AI-driven SMS and voice cadences that bring each one back to a live conversation and a booked job. Reporting is in dollars recovered, not message counts.
- re-engaged → scheduledMissed call · Tue 9:14a · cold 4 hours$680
- re-engaged → estimateCRM · last stage = quoted · cold 112 days$2,950
Seven verticals
One playbook per vertical. Pick the one that matches your business.
Every LeadLazarus playbook ships dialed in for one industry — qualification scripts, TCPA consent phrasing, and objection handling pulled from real local conversations. Open any vertical to see how the cadence shapes up.
The Leakage Ledger
Four places your advertising spend is dying quietly.
Every service business has these. The surprise is how much they add up to — typically 22–38% of acquired-but-unconverted pipeline value, recovered annually by LeadLazarus clients.
The recovery loop
Five stages. Each lead gets exactly the cadence its situation earns.
Plugs into the CRM, calendar, and Google Business profile you already run on. No rip-and-replace — LeadLazarus reads the signal that a lead went cold, picks the right recovery path, and hands the warm one back to a human closer.
- Stage 01
Detect
Continuously scan call logs, forms, CRM stages, and GMB messages for silent failures.
- Stage 02
Diagnose
Score each dead lead against recency, value, channel, and prior intent signals.
- Stage 03
Reach
Personalize TCPA-compliant SMS and AI-voice outreach per lead and per vertical.
- Stage 04
Resume
Bring the conversation back to a live human closer the moment intent returns.
- Stage 05
Report
Close the loop with booked-job dollars attributed back to source and channel.
Vertical playbooks
Each local vertical talks differently.
Every LeadLazarus playbook ships dialed in for one industry — qualification scripts, TCPA consent phrasing, and objection handling pulled from real local conversations. Pick one to see how the cadence shapes up.
Plumbers · HVAC · Electrical · Landscaping · Dental · Med-spa · Real estate
$720 service · $8.4k install
GMB calls, web forms, referral inbox
"Is the system running right now, or is it down between calls?"
"I already had someone come look — I'm just waiting."
"Totally fair. Mind if I send the quote they gave you so we can at least give you a second read? No pressure either way."
"This is Maya from Northstar HVAC reaching back on a quote request you left. Reply STOP to opt out anytime — that's TCPA-compliant."
- Day 0 · 0:45 hrSMSResurrect reference · restate the original request
- Day 0 · 4 hrAI voiceQualifying question · schedule if intent returns
- Day 2SMSSeasonal-context nudge (heat-wave / cold snap)
- Day 5AI voiceSoft follow-up · capture referral if lost
Plausibility check
Move two sliders. See real dollars.
Conservative recovery model: 8–14% of dormant pipeline typically re-engages in the first 90 days. Picked up from the post-launch reporting across our first 40 deployments — not the topline case study.
Numbers assume a LeadLazarus 30/60/90 day reactivation cadence. Your diagnostic will tighten these against your actual CRM + lead-source breakdown before any commitment.
Stop writing off the leads you already paid for.
Send the booked-job numbers and the CRM. We come back with a line-item estimate of what your specific dormant pipeline is worth — and which two cadences to turn on first. No deck, no fifteen-minute hold music.
Vertical playbooks: plumbing, HVAC, electrical, landscaping, dental, med-spa, real estate. White-label terms available for agencies.